Race Report- Keys 50 Ultramarathon- May 2017
November 9, 2017

Hello! I’m Matt Parker, the inventor of the ICED Cap. This is a race report (or race review) of the Keys 50 mile ultra race on May 20, 2017. My wife, Sherry and daughter, Misty, flew with me in our plane (I am a private pilot) from Lawrenceville, Georgia on the day before the race. […]

Calling all Runners!
March 31, 2015

If you’re reading this, there’s a good chance that you’re more than familiar with the fact that running in the heat is one of the biggest challenges that comes with being a runner. Our company is based in the South (Atlanta, Georgia to be specific), and every spring and summer, temperatures skyrocket. For those of us who […]